DTH Offers in India Revolutionizing Television Experience
DTH services have been nothing short of a revolution for the viewers. The change in trend from cable networks to DTH network was a result of ever changing government norms and monopolies of the cable TV operators. The unexplored market and potential in this sector saw some major companies lining up to capitalize and get the largest market share. Some of the initial companies which committed itself to offer DTH services in India are Tata Sky, Airtel and Dish TV. Started in 2004, Dish TV is the leading DTH service provider with 31% market share and 4.5 million viewers followed closely by Tata Sky, which currently has 26% market share and 4 million viewers and Airtel with 8% market share and viewership of 1 million. Some of the other small and upcoming DTH service providers are BIG TV, Sun Direct and Videocon D2H.
Since the outset of DTH services in India, the whole concept of television has undergone a massive change. On comparison, with DTH services, there is improved digital picture quality, better sound, freedom and other add-ons which make the television experience much more superior to cable TV. With the market expanding at a high rate, the competition amongst the DTH providers is getting fiercer. Each provider is coming up with their own DTH plans to attract customers and DTH offers to ward off the competition and flexible recharge options for maximum value for money.
Top players like Dish TV, whose market share is only second to doordarshan is striving to sustain its percentage while others are looking to improve their thus leading to wide range of DTH plans and offers. DTH plans such as customized channel selection, child packs and High definition packs are all going well with the consumers as it gives them a tailor made television solution. DTH offers like discounts, bonus channel options and other value added services have also been a big hit with the consumer base and prompted more people to install a dish at their homes. The latest services like HD DTH offers and video-recording option have enhanced the TV picture quality to an unmatched level and the convenience of recording TV shows has been a final nail on the coffin for the cable TV.
Keeping in mind requirements of the whole country, DTH offers North and South India include a pack of regional channels, whose subscriptions were earlier incomprehensible. The difference in the viewership of the two regions has been gauged by all DTH providers and thus the DTH plans so offered are in tone with the contrast. Recharge Offer South and North India also vary due to the choice of channels and services opted by the customers of respective regions. All in all, DTH services in India have a bright future and can be summed up in three words – freedom, convenience and flexibility!